Case Study: OneFamily identifies new product demand with CACI's data science and segmentation solutions

OneFamily identifies demand for new products with CACI, serving over 2 million customers

OneFamily, an award-winning financial services company, faced challenges in effectively targeting its customer base and predicting market trends due to limited resources for its in-house data analytics. To refine its strategy and product development, OneFamily partnered with CACI Limited to leverage their Acorn and Fresco data segmentation services.

CACI implemented its Fresco and Acorn datasets, which provided OneFamily with deep insight into its customer base, allowing them to segment customers and identify new opportunities. This solution enabled OneFamily to run logistical regression and retention models to predict customer behavior, leading to the identification of demand for new products and more precise targeting for campaigns. As a result, OneFamily can now confidently focus its marketing efforts on the top customer deciles rather than the entire base, minimizing waste and maximizing value.

OneFamily