Case Study: Nationwide boosts member understanding and wins younger business with CACI

Nationwide wins significant new business among younger members with CACI Limited

Nationwide Building Society, a major financial institution, approached CACI to enhance its understanding of its members' online and offline behaviors. In a complex financial environment, the mutual building society needed to develop a common understanding of its customers across the entire business to respond to their changing needs and reinforce its status as a member-owned organization.

CACI implemented a major segmentation exercise using its Ocean and Fresco datasets. The solution involved creating detailed customer profiles and models that scored members on life-stage and other key dimensions. This enabled Nationwide to understand individual members at a glance, offer them the right products and services, and develop targeted marketing. The project won Nationwide significant new business among younger members.

Nationwide