Case Study: Legal & General achieves data-led customer experience growth with CACI

Legal & General uses CACI to turn £1.3 trillion in assets into data-led customer experiences

The customer, Legal & General, a major UK insurer and global asset manager, faced the challenge of becoming a data-led and customer experience-focused digital business. Their goal was hindered by disparate legacy systems and data, as well as the need to navigate the post-GDPR landscape. They partnered with vendor CACI to develop a data and technology roadmap to drive growth through better use of first-party data for customer segmentation.

CACI provided consultancy and deployed Adobe Campaign Standard, integrating it with Legal & General's data sources and enriching them with CACI's Ocean demographic data via an API. This solution enabled the creation of clean, enriched datasets for highly targeted, privacy-safe marketing. The results included more impactful and relevant customer communications, improved campaign ROI, and a solid foundation for continuous evolution of their customer experience strategy.

Legal & General