Case Study: Landsec elevates consumer understanding with CACI Acorn

Landsec uses CACI Limited to reach 130,000,000 annual shoppers with richer consumer insight

Landsec, a major UK real estate company, needed a deeper, persona-specific understanding of why consumers visit their retail destinations to better inform marketing and leasing decisions. To address this challenge, they partnered with CACI Limited, leveraging their Acorn segmentation and insights to unify their data and bring their consumer profiles to life.

CACI implemented a solution by conducting a national survey and appending the results to their Acorn segmentation, creating enriched "Landsec shopper" personas. This provided Landsec with crucial insights that directly influenced strategic decisions, such as guiding their CRM proposition away from a costly app development after data showed low consumer demand for one. The personas have been integrated across the business, leading to more targeted marketing and a unified view of their consumer, with ongoing support from CACI.

Landsec