Case Study: Landsec tracks centre performance and spend with CACI

Landsec tracks retail performance quarterly through 2020 with CACI

Landsec, a major property company, faced the challenge of understanding rapidly shifting consumer behavior and re-engaging customers following the massive disruption of the COVID-19 pandemic. They needed to track performance, identify who was driving it, and measure the ROI of their marketing and leasing activities. To address this, they partnered with vendor CACI, utilizing their mobile and transactional spend data services.

CACI implemented a solution using mobile GPS data to track visitation patterns and transactional spend data to understand category performance and catchment changes. This provided Landsec with the critical data points needed to comprehend the pandemic's immediate impact and plan for the future. The results allowed Landsec to smoothly track performance volatility, measure the success of their initiatives, and ensure their marketing budget was spent efficiently. The research was so valuable it was rolled out across 2021 for regular quarterly tracking of their key assets.

Landsec