Case Study: Channel 4 boosts UEFA Women’s Euro views with CACI email campaign

Kicking Off The Uefa Women’s Euros With Live Action Email

Channel 4 wanted to re-invent perceptions of the UEFA Women’s Championship and promote the England vs Scotland match as a national highlight, driving more live TV and All 4 views while reinforcing its diversity-led brand values. CACI Limited supported the campaign with a bespoke email programme designed to build excitement around women’s football and strengthen the broadcaster’s sports momentum.

CACI Limited created an innovative, highly targeted email that used “faux-video” CSS animation, a kick-off countdown timer, and real-time match updates such as scorers, timing, and scoreline, with CTAs changing from “watch from 7pm” to “watch on All 4” and then “catch up now.” The campaign delivered a significant conversion rate to match viewership and achieved a 35% uplift over the control, while also winning Silver for Best Use of Email at the 2017 DMA Awards.

Channel 4