Case Study: Wingstop achieves scalable UK growth with CACI location planning

How Wingstop translated digital demand into data-led location planning and scalable UK growth

Wingstop UK, a fast-growing restaurant brand, needed a data-led strategy to convert its strong digital popularity into a sustainable physical expansion plan. Their challenge was to objectively prioritize the best towns and locations for new restaurants to maximize returns without overinvesting. They partnered with CACI, which used its location planning services to address this.

CACI developed a bespoke national location strategy that combined multiple data sources into an interactive, scorecard-led framework. This solution provided Wingstop with a repeatable growth engine to identify and assess new site opportunities. As a result, Wingstop opened 34 new restaurants, increased turnover by 25%, and successfully reached a total of 100 UK locations, using CACI's data-driven approach to support over 50 investment decisions.

Wingstop