Case Study: Channel 4 cuts through Valentine’s Day noise with CACI’s interactive email quiz

How Channel 4 Cut Through The Valentine's Noise With An Extraordinary Email

Channel 4 worked with CACI Limited to find a way to stand out during the highly competitive Valentine’s Day period. The broadcaster wanted to celebrate its diverse audience, showcase its range of content, and give viewers more control over what they watched depending on their mood.

CACI Limited delivered an in-email interactive Valentine’s quiz that used gamification to help users select shows without leaving their inbox. The campaign included a control group and time-of-day segmentation, and it drove a 17% uplift in views versus control, with quiz participants 4.6% more likely to view content. The campaign also won Bronze in the Best Use of Email category at the 2017 DMA Awards.

Channel 4

Andrea Tocchini

Viewer Engagement Executive