Case Study: Nationwide wins significant new business with CACI's customer segmentation solution

How CACI Helped Nationwide Win Significant New Business

Nationwide, the UK building society owned by its members, needed a better way to understand and engage customers after the banking crisis. To strengthen its mutual positioning and respond to changing customer needs across online and offline channels, Nationwide worked with CACI Limited on a major customer segmentation exercise.

CACI Limited developed segment pen portraits across Nationwide’s entire consumer base, combining Nationwide data with CACI’s Ocean and Fresco datasets. The solution delivered a single view of customer life stage, affluence, channel behaviour and attitudes, helping Nationwide target products and marketing more effectively and win significant new business among younger members. The work was also commended at the Financial Services Forum Marketing Effectiveness Awards 2017.

Nationwide