Case Study: Hotter Shoes supercharges customer experience with CACI Fresco segmentation

Hotter Shoes matches 98% of shoppers to segments with CACI Limited

Hotter Shoes, a UK-based footwear manufacturer and retailer, faced the challenge of having an abundance of fragmented customer data across its online, store, and contact center channels. They needed to bring this data together to create a true omnichannel single customer view to improve their marketing personalization. To address this, they partnered with vendor CACI Limited and utilized its Fresco segmentation service.

CACI implemented its Fresco data solution, which successfully matched 98% of Hotter's customers to a specific segment at an individual level. This allowed Hotter to move beyond basic profiling and achieve true personalization at scale across all customer touchpoints, including their website, email, social media, and direct mail. The hyper-relevant marketing enabled by the solution helped Hotter not only improve customer experiences for its existing base but also strategically target new customer acquisitions.

Hotter Shoes