Case Study: Burger King achieves accurate franchisee acquisition forecasting with CACI Limited

Franchisee Acquisition Through Turnover Modelling

Burger King UK, a 100% franchised business, needed a fast, transparent, and accurate way to forecast the performance of new restaurant locations and support franchisee acquisition as it expanded in a highly competitive market. Burger King turned to CACI Limited for a consultative solution, using market research, catchment analysis, and turnover modelling to assess site potential.

CACI Limited reviewed the existing estate, segmented trading formats, and built separate forecasting models using Acorn geo-demographic profiling, Retail Footprint catchments, and drive-thru rules, all delivered in InSite Spatial Modeller software. The solution enabled Burger King to run accurate market scenarios, evaluate competitor impacts, and assess conversion opportunities, helping add 20 new restaurants to the Burger King portfolio and supporting the franchisee acquisition program.

Burger King

Strahan Wilson

Finance and Business Development Director