Case Study: Care UK achieves targeted, cost-efficient expansion with CACI InSite

Evidencing Location Decisions And Mitigating Risk

Care UK, a leading care home provider, needed a mapping and analysis tool to support its expansion plans, increase bed capacity, and improve both network expansion decision-making and marketing strategy. The company turned to CACI Limited and its InSite solution, alongside Acorn and care home data, to bring more science and detail to site selection and customer targeting.

CACI Limited implemented InSite to help Care UK identify “hot spots” using demographic data, assumed bed supply and demand, and existing customer profiles. As a result, Care UK could focus only on suitable sites, saving time and money on unsuitable inspections and external reports, while also making marketing more targeted and effective; the company says the process is now accurate, cost efficient, and helping them stay on track to meet their expansion goal.

Care UK

Rose Martinez

Care UK