Case Study: EDF Energy boosts EV campaign engagement with CACI data science

EDF Energy drives EV engagement with CACI, achieving a 45% open rate

EDF Energy, a major UK utility company, needed to identify which of its customers owned electric vehicles (EVs) or had a propensity to purchase one in the future. This was crucial for effectively targeting their new EV leasing, tariff, and home charger proposition. They partnered with data science vendor CACI to tackle this challenge.

CACI utilized data analysis from smart meters and its own demographic data to create customer segments and predict EV ownership. They designed a personalized customer journey with tailored communications for different life stages of the buying process. The campaign's initial results were impressive, with the first email achieving a 45% open rate, which is 28% above the automotive industry standard.

EDF Energy