Case Study: easyJet cuts disruption costs and boosts loyalty with CACI

easyJet boosts email click-through rate by 21% with CACI Limited

The airline easyJet faced a significant challenge with declining customer satisfaction and loyalty, particularly during operational disruptions. This was costing the airline revenue and market share. CACI Limited was engaged to help overhaul easyJet's customer communications strategy to make them more consistent, timely, and personalized.

CACI implemented a holistic solution for easyJet that included a new MarTech stack featuring mParticle and Braze. This enabled a real-time customer communications platform. The results were substantial, including a 57% reduction in emails sent with a 5% higher open rate and a 21% increase in click-throughs, which more than doubled the revenue generated per email. CACI's work positioned easyJet to significantly improve passenger experiences during disruptions and win customer loyalty.

easyJet