Case Study: Earls Court Development Company builds a data-backed masterplan with CACI Limited

Earls Court Development Company finds one-third of potential spend from out of catchment with CACI Limited

Earls Court Development Company (ecdc) faced the challenge of understanding the local market and retail opportunities to create a robust masterplan for a major new London neighbourhood. They needed to gauge their audience and the impact of their plans amidst complex market conditions and local competition, having previously relied solely on qualitative data. To address this, they partnered with vendor CACI Limited for data analysis and interpretation services.

CACI interpreted and analysed raw data, providing ecdc with an evidence-based understanding of the wider London and tourist demographics. This resulted in enhanced decision-making, altering their perceptions with concrete evidence; for instance, data showed one-third of the total potential spend could come from outside the immediate catchment area. CACI equipped ecdc with a robust evidence base to define their master plan moving forward.

Earls Court Development Company (ecdc)