Case Study: DraftFCB achieves targeted consumer insight and media planning support with CACI InSite

DraftFCB - Customer Case Study

DraftFCB partnered with CACI Limited to support media planning with stronger consumer insight. DraftFCB needed local and national visibility into where their clients’ customers were located and how they behaved, so they could improve customer evaluation, location identification, and location consideration.

CACI Limited implemented InSite, its open GIS solution, to quickly load and analyze data, rank target locations, and identify control locations for a new communications strategy. The result was that DraftFCB could support professional services at both tactical and strategic levels, including product development, event planning, and direct consumer campaigns, with more targeted and consumer-focused development.

DraftFCB