Case Study: Crisis achieves smarter retail strategy and new store location planning with CACI

Crisis builds a new retail strategy with CACI Limited using 1,000-store insight

Crisis, a non-profit organization, approached CACI Limited for support in developing a new retail strategy. Their challenge was to analyze their existing charity store performance to identify the key success factors and understand the characteristics of strong catchments. This data was needed to inform future location choices and maximize the positive impact of their stores on other activities like donations and volunteering.

CACI used its Acorn demographic profiling and InSite catchment analysis tools to provide a detailed report and granular data analysis. This solution gave the Crisis retail team the confidence to look for new store locations both inside and outside of London, backed by a prioritized list based on potential. The work by CACI provided the evidence needed for smarter retail strategy decisions and a broader appreciation of the total opportunity for the organization.

Crisis