Case Study: Compare the Market improves mortgage completion rates with CACI Limited's User-Centred Design and UX

Compare the Market cuts mortgage form questions by 70% with CACI Limited

Compare the Market, a leading UK price comparison service, faced a significant challenge with its mortgage comparison tool, which was experiencing a 50% user drop-off rate before completion. They partnered with vendor CACI Limited to improve the user experience and performance of this digital product for various user journeys, including first-time buyers and those remortgaging.

CACI initiated a user-centred design process involving discovery sprints, user research, and iterative prototyping. This approach identified key issues like form fatigue and streamlined the journey, reducing the number of user-facing questions by 70%. After further optimization, completion rates for the remortgage calculator reached 80%, greatly surpassing the initial target. CACI also provided a comprehensive digital playbook to support Compare the Market's long-term UX transformation goals.

Compare the Market