Case Study: Clear Channel enhances audience targeting with CACI's InSite data platform

Clear Channel improves campaign planning with CACI over 4 years

Clear Channel, a media and publishing company, needed data-driven insights to better assess out-of-home advertising opportunities for its clients and evidence the value of its poster sites. They approached CACI for support in understanding the different audiences for each site to enhance campaign planning.

CACI implemented its InSite system, providing granular data and interactive maps to visualize audience reach. This solution enabled Clear Channel's team to effectively identify optimal ad placements for client campaigns daily. As a result, CACI helped Clear Channel differentiate its advertising solutions and proactively demonstrate value to potential clients.

Clear Channel