Case Study: Chopstix accelerates franchise growth with CACI Limited's data-driven location dashboard

Chopstix grows nearly 100 outlets with CACI Limited

Chopstix, a quick service restaurant business, had an ambitious plan to grow through franchising and equity store development. Their challenge was to objectively define and prioritize the best location opportunities across the UK to successfully attract franchisees and provide them with distinct territories. CACI Limited was engaged to help address this.

CACI built a bespoke PowerBI dashboard model incorporating its geodemographic data and the client's internal information. This solution provided ranked, mapped opportunities at every level, giving franchisees clarity on expected turnover and growth. As a result, CACI helped Chopstix create a differentiated, transparent franchising process that accelerated growth, lowered risk, and built franchisee confidence for higher rewards.

Chopstix