Case Study: Bupa transforms customer journeys with CACI

Bupa builds a clearer customer journey roadmap with CACI

Bupa UK Insurance, an international healthcare company, sought a complete marketing transformation to improve its customer journeys. The challenge, as explained by Direct Distribution and Marketing Director Richard Glassborow, involved transforming the company's people, technology, and data capabilities to meet high customer expectations for personalization. CACI was engaged to address these gaps and create a roadmap for change.

CACI built a suite of personalized private medical insurance customer journeys for different life stages and converted them into contact strategies for Bupa's Adobe platform. The vendor also provided a strategic solution to transform data and technology by upgrading Bupa's IT architecture. The results provided Bupa's senior team with clarity and momentum, giving them a credible and feasible plan to break down barriers to change. CACI became a preferred partner, working with Bupa on several subsequent strategic projects.

Bupa