Case Study: Bright Horizons improves childcare site planning with CACI data insights

Bright Horizons uses CACI to support 300+ nurseries with local data insights

Bright Horizons, an award-winning nursery provider with over 300 locations, needed reliable demographic data to support its strategic growth and new site acquisition decisions. The company approached CACI to gain a better understanding of potential catchments and access to easy-to-interpret data for proposition development.

CACI provided its Acorn demographics, profiling, and mapping solution through the InSite Locator tool. This delivered high-level demographic maps and up-to-date information on local demand for childcare services. As a result, Bright Horizons can now provide a clear picture of community need to its leadership team to confidently sign off on new facilities, ensuring its growth is targeted and meets genuine demand.

Bright Horizons