Case Study: Bookatable by Michelin streamlines Adobe Campaign operations with CACI Limited

Bookatable by Michelin - Customer Case Study

Bookatable by Michelin needed to move into a real-time, multi-channel CRM environment and align with Michelin Travel Partner, so it migrated to Adobe Campaign. The challenge was to make the transition seamless while ensuring the platform met both technical and business requirements for B2C and B2B campaigning without disrupting bookings revenue.

CACI Limited implemented a robust Adobe Campaign data model, redesigned the end-to-end campaign process, and provided training so teams could work more independently. As a result, Bookatable by Michelin improved efficiency, streamlined B2B and B2C workflows, and reduced campaign build time from 2.5 hours to 45 minutes, while also enabling testing frameworks and A/B decision campaigns.

Bookatable by Michelin

Sharon Harris

Director of Acquisition & Retention