Case Study: Bidfood achieves more efficient field sales with CACI Limited

Bidfood - Customer Case Study

Bidfood, the UK’s leading foodservice company, needed a better way to manage its field sales territories. Its manual, map-based planning process was time-consuming, didn’t account for road networks, and led to too much travel, uneven workloads, and less time for face-to-face customer visits. CACI Limited worked with Bidfood to address these challenges.

CACI Limited implemented its territory optimisation solution, InSite FieldForce, alongside consultancy support to help Bidfood create smarter, more compact, drivetime-efficient territories. The software is now used for territory mapping, ad hoc adjustments, and national reorganisations, helping Bidfood reduce travel time and planning effort, balance workloads, support recruitment for vacant territories, and improve sales productivity and customer service.

Bidfood

Norman Wemyss

Chief Operating Officer