Case Study: England Golf improves golfer targeting and marketing insights with CACI

Better Understanding Golfers Using Demographic Segmentation And Market Analysis

England Golf, the governing body for amateur golf, worked with CACI Limited to gain deeper demographic insights and better understand golfers’ marketing preferences. Using CACI’s InSite platform, the organization wanted to identify how to inspire lifelong participation by attracting new golfers and increasing engagement.

CACI Limited matched England Golf’s golfing classifications to Acorn categories and analyzed club catchments to reveal the demographics of nearby golfers and how best to reach them. The result was a tailored golfing segmentation that gives England Golf a clearer view of current and potential members, along with practical marketing guidance and improved club reporting for more effective communication.

England Golf

Abbie Lench

Head of Club Support