Case Study: Away Resorts refreshes customer strategy and optimises marketing spend with CACI Limited bespoke segmentation

Away Resorts refreshes customer strategy across 27 parks with CACI Limited

Away Resorts, a UK holiday park operator, faced challenges in understanding its expanded customer base after a major acquisition. They needed to reassess marketing spend efficiency, develop a future capital program based on genuine customer desires, and attract the right demographic. To address this, they partnered with vendor CACI Limited.

CACI Limited implemented a bespoke segmentation solution that provided Away Resorts with deep customer insights. This enabled the company to optimize its marketing spend distribution, introduce new media channels, and confidently adapt its strategy to an 'exploration' narrative. The tangible data bolstered executive decision-making and provided certainty for future planning.

Away Resorts