Case Study: Clarks optimises global store portfolio with CACI InSite

Analysis Of Extensive Estate Across A Variety Of Routes To Market

Clarks worked with CACI Limited to analyse its extensive estate across wholesale, retail, online and outlet routes to market in the UK, Europe and beyond. The footwear retailer needed a consistent way to assess store performance and support decisions around openings, closures, refurbishments and re-merchandising.

CACI Limited provided Clarks with InSite, giving the business a quantified view of its retail landscape and portfolio to support strategic market planning. The solution has helped Clarks benchmark local market potential, identify new locations with strong demographic fit, and make more informed global investment decisions by understanding target demographics and footwear spend.

Clarks

Louis Jones

International Location Planning Manager