Case Study: Allwyn expands its field sales team and optimises store visits with CACI’s territory and route optimisation tools

Allwyn achieves 86% utilisation and 100% scheduled visits with CACI

Allwyn, the new operator of the UK National Lottery, faced the challenge of expanding its field sales team to 155 Retail Sales Executives while ensuring optimal quarterly visits to over 40,000 stores. They needed to design new territories and routes quickly to meet deadlines and ensure a smooth transition from the previous operator. To address this, Allwyn turned to vendor CACI and its territory optimisation tool, InSite FieldForce.

CACI implemented a solution using its InSite FieldForce and CallSmart Web software to create balanced territories and efficient routes. This resulted in Retail Sales Executives achieving an 86% average utilisation rate and spending 79% of their customer-facing time on visits. The optimisation led to 100% of scheduled visits being completed across a 10-week cycle. CACI's expertise and tools enabled Allwyn to successfully launch its expanded team and manage its vast store network effectively.

Allwyn