Case Study: Age UK achieves smarter supporter engagement with CACI demographic data

Age UK deepens supporter engagement with CACI's demographic data

Age UK, a non-profit organization supporting older people, needed to better track campaign ROI and understand its diverse supporter base to improve communications. They enlisted CACI Limited, which utilized its suite of demographic data products including Acorn, Fresco, and Wellbeing Acorn to address these challenges.

CACI's solution provided Age UK with a deeper understanding of its customers and supporters, enabling a smarter, more targeted communications strategy. This allowed the charity to be more considered in planning whom to contact with specific offers, leading to more effective engagement. CACI's data products were described by the customer as key to unlocking this understanding and playing a vital part in their success.

Age UK