Case Study: Affinity Water improves water demand insight with CACI’s Acorn

Affinity Water models 1.4 million homes’ water demand with CACI

The customer, Affinity Water, is the UK's largest water-only supplier. They needed greater insight into how and why different customer groups have varying patterns of water usage. They approached the vendor, CACI Limited, seeking an easy-to-use platform to apply to their own customer base and a way to tailor communications using postcode-level data.

CACI Limited provided its Acorn geodemographic segmentation product to model water demand in unmetered households. This solution enabled Affinity Water to understand water demand changes on an hourly basis, design targeted water saving programmes, and identify local irregularities to quickly find leaks. As a result, Affinity could better serve its customers, meet water reduction targets, and model increased demand during events like the COVID-19 pandemic to engage with regulators.

Affinity Water