Case Study: Advantage Smollan achieves industry-leading ROI with CACI's InSite FieldForce and CallSmart

Advantage Smollan achieves 98% promotional compliance and industry-leading ROI with CACI Limited

Advantage Smollan, a global provider of outsourced sales and marketing solutions, faced a challenge in achieving operational consistency across its 12 European countries. Having grown through acquisition, the company was using varied legacy technologies and working practices, which made it difficult to implement multi-market projects and measure performance. To support its core service with consistent technology, Advantage Smollan partnered with vendor CACI to implement its InSite FieldForce and CallSmart solutions.

CACI's solution processed data overnight to optimize field agents' routes and ensure they visited stores with the highest sales potential. This enabled Advantage Smollan to regularly achieve industry-leading ROI targets and improve promotional compliance consistency, even on projects already at 98% compliance. The implementation of dynamic qualifying allowed their teams to be deployed with maximum efficiency across multiple countries, leading Advantage Smollan to introduce CACI to its international partners.

Advantage Smollan