Case Study: YouPay launches a successful outdoor campaign with CAASie.co

YouPay - Customer Case Study

The customer, YouPay, a Queensland-based buy-now-pay-later startup, faced a significant challenge. To succeed, they needed to simultaneously attract both merchants and consumers to their platform, a classic chicken-and-egg scenario. Their challenge was to create a major splash for their hard launch with flagship merchant Culture Kings, requiring a high-impact awareness campaign across South-East Queensland.

The vendor, CAASie.co, provided a digital out-of-home (DOOH) advertising solution. They coordinated a campaign across 23 large-format billboards and 28 bus shelters, utilizing CAASie.co's scheduling system to manage 10 different creative variants. The campaign reached approximately 280,000 people, successfully building broad brand awareness and legitimacy for YouPay's launch alongside their targeted social media efforts.

YouPay