Case Study: Red Tree Finance boosts regional reach and loan growth with CAASie.co

Red Tree Finance boosts conversions 148% with CAASie.co

Red Tree Finance, a financial services company, sought to expand its regional reach in Australia using digital out-of-home (DOOH) advertising. Their challenge was that traditional out-of-home methods involved complex booking, limited availability, and high overheads, making it difficult to efficiently target their demographic in small towns. They turned to the vendor, CAASie, for a solution.

Using CAASie's platform, Red Tree Finance implemented a targeted DOOH campaign in high-traffic regional locations. This solution seamlessly complemented their existing digital strategy on Meta and Google. The campaign delivered significant results, including a 76% uplift in CTR, a 148% growth in conversions, a 30% decrease in CPC, and a 333% increase in organic sessions. Most notably, CAASie helped achieve a 4x increase in funded loans from the key campaign region.

Red Tree Finance