Case Study: Murmur Group drives ticket sales with CAASie.co

Murmur Group - Customer Case Study

The Murmur Group, a marketing agency working with the Western Sydney Wanderers football club, faced the challenge of re-engaging fans and driving ticket sales after COVID-19 restrictions lifted. They needed to communicate that a major derby match was proceeding and encourage both loyal members and casual fans to attend. The agency partnered with the vendor CAASie.co to utilize digital out-of-home advertising.

CAASie.co's solution leveraged programmatic digital out-of-home ads on high-impact billboards and screens in gyms and petrol stations across Western Sydney. The campaign used targeted video creative with crowd audio to capture attention. This strategy by CAASie.co helped set a season attendance record for the A-League, demonstrating the campaign's significant success in driving conversions.

Murmur Group