Case Study: Logan City Council simplifies complex campaign management with CAASie.co

Logan City Council - Customer Case Study

Logan City Council needed to reach its local community through digital out-of-home advertising screens but faced two primary challenges. Their complex internal structure, with multiple departments running separate campaigns, made management difficult. Furthermore, while the total marketing budget was significant, the per-campaign budgets were relatively small, which limited their options.

The vendor, CAASie.co, provided its platform which was built to support multi-level organizations. Its permission structure allowed the council to silo each program for different managers, simplifying complexity. The on-demand service with no minimum spend enabled managers to use discretionary funds, drastically reducing campaign launch times. As a result, the council could quickly execute numerous campaigns, with staff finding the platform simple to use for their day-to-day work.

Logan City Council