Case Study: Logan City Council boosts community advocacy reach with CAASie.co

Logan City Council - Customer Case Study

The Logan City Council needed to advocate for its constituents' key issues in the lead-up to the 2022 federal election but faced significant challenges. Their primary obstacle was engaging the community at scale, as social media platforms had restricted political messaging, making it difficult to reach a mass audience, particularly younger voters.

The vendor CAASie.co addressed this by leveraging its network of over 100 digital out-of-home screens across more than 15 suburbs in the Logan area. CAASie.co implemented a complex, targeted advertising campaign that displayed specific messages about safety, congestion, and NBN speeds at relevant times and locations. This solution delivered over 390,000 impressions, providing approximately ten times the reach of the council's organic social media efforts and successfully filling the void left by platform restrictions.

Logan City Council