Case Study: Culture Kings boosts Black Friday reach with CAASie.co

Culture Kings - Customer Case Study

Culture Kings, a global fashion retailer, needed to urgently promote its Black Friday sale on outdoor billboards in Brisbane. Having missed the deadlines for all major outdoor media providers, the company faced the significant challenge of finding a way to get its ads on screens in time for the sale event. They turned to the vendor, CAASie.co, and its on-demand digital out-of-home (DOOH) advertising platform for a solution.

Using the CAASie.co platform, the team was able to quickly select suitable billboards and upload the approved artwork, going live within hours. The campaign broadcast the sale to shoppers across the city over a seven-day period. The results for Culture Kings were impressive: the CAASie.co-served ads achieved a total reach of 90,000 people and accrued over seven hours of screen time.

Culture Kings