Case Study: Coxons builds a Perth team and brand in 4 weeks with CAASie.co

Coxons hires 15 staff in 4 weeks with CAASie.co

Coxons, a family-owned radiator specialist, faced the challenge of expanding into the Western Australian market with no local brand presence and a limited budget for recruiting an entire team of 15 technicians. They partnered with the vendor CAASie.co to build brand recognition and attract skilled workers cost-effectively.

The solution from CAASie.co was a tightly executed, four-week omnichannel campaign that combined targeted digital advertising with strategic out-of-home placements on digital billboards near locations like gyms and petrol stations. The creative messaging used Aussie humor and direct truths to resonate with the blue-collar audience. This campaign by CAASie.co drove 1.6 million impressions, generated 356 job applications, and successfully hired all 15 staff at a cost of just $42 per application, fully staffing the new Perth workshop.

Coxons