Case Study: Xalient Builds Global Brand Awareness with C8 Consulting

Xalient earns 2,465 pieces of coverage with C8 Consulting

Xalient, a UK-headquartered company providing secure networking and cybersecurity solutions, faced the challenge of increasing its brand awareness as a fast-growth scale-up. To address this, they appointed C8 Consulting to develop and deliver a PR strategy, initially focusing on a UK/USA programme.

C8 Consulting implemented a global PR and media relations campaign for Xalient, which included thought leadership content, strategic communications for acquisitions, and award promotion. This solution generated 2,465 pieces of coverage in 2023, with significant placements in top-tier publications. The vendor's efforts successfully built market recognition and established Xalient's voice, leading to their appointment for an expanded global programme in 2024.

Xalient