Case Study: ThreatQuotient achieves global PR and cybersecurity automation leadership with C8 Consulting

ThreatQuotient expands global PR with C8 Consulting over 8 years

ThreatQuotient, a provider of a data-driven threat intelligence platform, sought to establish itself as an authoritative leader in cybersecurity automation. The company faced the challenge of delving into the issues surrounding automation to help customers industrialize their intelligence models. C8 Consulting provided PR and media relations support to address this challenge.

C8 Consulting implemented a comprehensive, multi-year research program that positioned ThreatQuotient as a thought leader. This solution included creating annual surveys, generating thought leadership content, and securing media coverage. The results were significant, with the research fueling demand generation and providing new insights, such as automation's role in employee efficiency as a key ROI indicator. The program's success, which expanded from the UK to three global regions, led to C8 being appointed as ThreatQuotient's global PR agency in 2024.

ThreatQuotient