Case Study: Solus creates a fun, unified tanning salon brand with C7Creative

Solus launches a tan-happy brand across 7 locations with C7Creative

The customer, Solus, a chain of tanning salons, approached vendor C7 Creative with the challenge of developing a fresh new brand that had a positive and fun vibe for their young, hip clientele.

C7 Creative developed a new visual identity with a cool water blue and Caribbean purple theme, complete with a "tan happy" slogan to create a laid-back, island feel. The solution was extended into the physical retail space through interior design, lighting, and decor. This unified brand experience was successfully replicated across seven locations, creating an inviting atmosphere for customers.

Solus