Case Study: American Multinational Consumer Products Company improves oral care shopper journey insights with C5i

Understanding the Omnichannel Consumer Journey for an Oral Care Brand in the US

An American multinational consumer products company's insights team sought to understand the omnichannel purchase journey for its oral care products, including online search behavior and purchase drivers. To address this challenge, they partnered with the analytics vendor C5i.

C5i implemented a solution using syndicated third-party panel data and a mini-survey to analyze the consumer journey. This provided the client with actionable insights, enabling them to identify key influence points and devise efficient retail strategies. As a result, the company could optimize its digital communication placement, use quarterly engagement bursts, enhance its website, and facilitate direct purchases, leading to an increased potential reach.