Case Study: Global CPG Brand tracks FIFA sponsorship impact and uncovers endorsement opportunities with C5i

Track Popularity of Current Sponsorships and Identify Potential Partnership and Endorsement Options for the Upcoming FIFA World Cup Season

A global CPG brand wanted to measure the ROI of its existing FIFA 2018 sponsorships and identify new partnership opportunities for future campaigns. The company engaged C5i to conduct a large-scale pre- and in-flight event analysis to understand fan perceptions of players and teams to inform its endorsement strategy.

C5i implemented a comprehensive data aggregation construct to track the event. Their solution included comparing player popularity across different tournament stages, identifying the drivers behind match buzz, and creating a win prediction metric. The analysis provided the brand with quantitative insights on digital impact and sales ROI, revealing which of its endorsed players resonated most with fans to guide future marketing efforts.