Case Study: a top 3 consumer products company achieves sharper campaign ROI with C5i micro segmentation

Top 3 Consumer Products Company - Customer Case Study

The customer, one of the top 3 consumer products companies, sought to measure the impact of its bi-annual fashion event on sales and brand metrics. They partnered with C5i to create a Single View of the Customer by integrating data from various touch-points and adding external information. This was needed to drive superior analytics and more effective campaign strategies.

C5i implemented a solution that mined data across digital and offline channels to classify users into behavioral segments and stitch together their profiles. Utilizing its AI and analytics capabilities, C5i enabled targeted analysis and executed test campaigns. The results included a sharp increase in campaign ROI, massive growth in click-through rates, and substantial media savings for the client, alongside enhanced real-time engagement and targeting.