Case Study: Global Drinks and Beverages gains real-time DSD network visibility with C5i's DSD Eye

The DSD Eye Real-Time Visibility and Insights for DSD Network Efficiency

A major drinks and beverages company was facing significant challenges within its Direct Store Delivery (DSD) network in the US. Its branches were overutilized and congested, leading to lower service levels and inventory imbalances. A misalignment of capacity for future growth, infrastructure gaps, and disparate data sets further hindered accurate decision-making. To address these issues, the company partnered with the analytics provider C5i.

C5i developed the DSD Eye control tower, which provided enterprise-wide, real-time visibility into network capacity and service levels. The solution involved building ETL pipelines in Snowflake and creating interactive PowerBI dashboards to deliver actionable insights. This gave stakeholders real-time visibility across all product and geography hierarchies, which improved planning and capacity management. The implementation by C5i led to the identification of operational anomalies and opportunities, enabling better performance optimization across the network.