Case Study: a US-based multinational F&B manufacturer and retailer achieves SKU optimization and sales uplift with C5i's GenAI-powered data observability

SKU Optimization for Online and Offline Channels using GenAI-powered Data Observability

The customer, a US-based multinational F&B manufacturer and retailer, faced challenges with stock planning and a lack of SKU optimization across its physical and online channels. This led to regular losses in sales. The vendor, C5i, was engaged to use its GenAI-powered data observability and Product Master Data Management (MDM) platform to provide visibility into omnichannel dynamics and identify key sales opportunities.

C5i's solution established a product MDM and used data observability triggers with machine learning to segment SKUs and analyze platform performance. This identified 75 "Must Have" core SKUs, 100+ low-selling SKUs to phase out, and 58 high-selling SKUs missing from physical stores. The initiative uncovered a potential sales uplift of approximately $2.1 million and resulted in improved inventory management through a rationalized portfolio.