Case Study: a leading retail organization achieves a single view of multi-brand customer data with automated reporting insights from C5i

Single View of Multi-Brand Customer Data with Automated Reporting Insights

The leading retail organization, a major US retailer with multiple brands, faced significant challenges in managing disparate data across its brands. Their infrastructure struggled with scalability when handling clickstream and social data, leading to inconsistencies and a heavy reliance on manual effort for Excel reporting. The company engaged vendor C5i to create a unified data infrastructure and establish a single view of its customers.

C5i's solution began with a pilot program to migrate reports to Tableau. They analyzed data from numerous sources, created automated processes for extraction and cleansing, and built a scalable data model. This allowed C5i to automate over 65 executive dashboards and reports, enabling daily PDF delivery to executives. The results included the integration of 8+ data sources, complete automation of data integration and dashboard creation, and a vastly more efficient reporting process that required minimal manual intervention.