Case Study: a leading multinational skincare brand accelerates concept testing with C5i’s GenAI virtual personas

Revolutionizing Skincare Concept Testing with GenAI-based Virtual Personas

A leading multinational skincare brand faced challenges with the costly and slow traditional methods of concept testing for new products, which also struggled to achieve sufficient panel diversity. They engaged C5i to develop an automated, AI-based solution to conduct these early innovation tests with greater speed and efficiency.

C5i developed a solution using Generative AI and Large Language Models to create robust Virtual Personas, which simulated realistic consumer reactions. The results provided the client with fast, high-volume data that identified winning concepts and showed 80% similarity to real respondent scores. This accelerated product development, improved product-market fit, and led the client to expand the C5i solution into other geographies and categories.