Case Study: a leading global PCs manufacturer improves VoC insights with C5i’s Compete platform

Product Reviews and Voice-of-Customer (VoC) Analysi

A leading global PCs manufacturer, a Fortune 500 company, faced challenges in collecting product reviews data to improve customer experience. Their existing partner was unable to gather data from key marketplaces and forums quickly or comprehensively. They engaged C5i to address this gap and better understand brand perception and product feedback.

C5i deployed its AI-enabled Compete platform to capture and classify reviews from 25 sources weekly. This solution collected data twice as fast as the previous partner and significantly improved accuracy and coverage, with over 250,000 yearly reviews for 6,000+ products. This allowed the client's team to generate timely insights and take action based on customer feedback.