Case Study: a leading global footwear firm optimizes inventory and upsells with C5i

Product Assortment and Upsell Optimization for a Leading Global Footwear Firm

The client, a leading global footwear firm, faced challenges optimizing its ecommerce product offerings and upsells while competing against marketplaces that were often able to out-price its brand store. To address this, they partnered with vendor C5i to leverage competitive and internal data for better decision-making.

C5i deployed its capabilities in a two-phase approach, using automated bots to gather data on competitor pricing, product attributes, and promotions. They then applied descriptive and prescriptive analytics to provide optimized inventory recommendations and identify ideal upsell opportunities. The outcome allowed the client to focus inventory on high-potential products, deploy effective upsells, and continually adjust to market demands, all facilitated by C5i's ongoing monitoring and analysis.